by Matt Verburg May 06, 2020
Hey Friends --
As the former director of an independent percussion group, I have a clear view of the financial uncertainty and logistical loose ends that are occurring. Not to mention the emotional toll.
It is from this activity, and more directly from finding ways to make things work as a director in this activity, that Lot Riot has grown. So here we are, together, treading water and uncertain.
So how do we give back? One Tuesday of giving didn’t seem like enough.
There are too many friends in this arena to choose only one to help, so we needed to go bigger. And what we don’t have in spare finances, we can more than make up for in merchandise. Merchandise that otherwise will be sitting until the next season of marching arts – and we don’t quite know when that will be.
Do you remember “spirit night” at the local pizza place when you were a kid? Bring your family to eat dinner and a portion of proceeds goes back to your school. Seems simple enough. We can do this, but better. No leaving the house required.
So, let us introduce Riot Nite.
How does it work?
For each Riot Nite, we are partnering exclusively with one marching ensemble for 24 hours. (12am to 12am Pacific Time.) In those 24 hours, the net profit from all headwear (hats, caps, beanies) and outerwear (hoodies, crewnecks, zip-ups) will be collected and donated to the group.
No discount codes needed. If an unknowing customer randomly purchases a hat/hoodie on the day, that profit also goes to the ensemble.
What’s in it for Lot Riot?
Yes, this is helping us survive as well. We stocked up on goods to get us through 12 additional spring shows, as well as the WGI Championships in Dayton Ohio, all of which were cancelled. Luckily, we were able to cancel many pieces of production, but the hoodies, beanies, and hats had already been finished and delivered.
That’s why we’re focusing on those categories to give back the profit. We have lots of inventory, and a debt to clear. We are more than happy to share the profits in a trade to move units and hopefully stay above water.
With that said, net profit in this case will be a minimum of 20% revenue generated. Clearing the cost of goods, shipping/handling, and keeping a paycheck coming to Jake will take the rest. I personally haven’t taken a paycheck since March 1st.
We will be extending Riot Nites through May every Monday, Wednesday, and Friday. We may also move into June unless we run out of headwear or outerwear. If your ensemble is interested in participating, please send an email to Jake@lotriot.com.
Matt has performed and instructed at nearly every level in the marching percussion universe. Based in Orlando, FL, he is the Founder and Owner of Lot Riot.
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